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Pet Supplements and Nutraceuticals

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By: Sean Moloughney

Editor, Nutraceuticals World

Sales of pet supplements and nutraceutical treats felt the impact of the recession, due primarily to a downturn on the equine side of the market, but the market now appears set to track back up, Packaged Facts reports. Many positive factors are at play, including Americans’ receptiveness to supplements in general, the expanding health needs of an aging pet population, greater availability and exposure at retail and the relative affordability of nutraceutical treats. As a result, even though formal regulatory status continues to evade pet supplements, sales are expected to reach $1.6 billion by 2015, a 27% increase from 2010. For further information: www.packagedfacts.com

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